Watch PS4's New Live-Action Commercial

Sony launches new PlayStation 4 "Friendly Competition" ad that emphasizes multiplayer.

Sony has launched a new live-action PlayStation 4 commercial showing off regular people becoming professional basketball players, action heroes, and space-traveling warriors.

The video is called "Friendly Competition." PlayStation marketing executive Guy Longworth says the new video is meant to emphasize the feeling you get when playing games with friends.

"There's something special about grabbing your PS4 controller, sitting down with a friend, and starting up a game," he said in a post on the PlayStation Blog. "Whether side-by-side on the couch or online, there's nothing quite like getting ready for some real competitive or cooperative gaming."

Given that the commercial was produced by Sony, you might expect it to feature only PlayStation games, but that is not the case, as the titles on display are NBA 2K15, Far Cry 4, and Destiny. These are all multiplatform games, though they do each have special content or features (The Stage for NBA 2K15; free co-op trials for Far Cry 4; multiplayer map for Destiny) that are exclusive to Sony platforms, at least for a period of time.

In the case of Destiny, Sony even says that it is treating the Bungie-developed title like a first-party game.

The PS4 celebrates its first birthday next month. The system has sold more than 10 million systems worldwide as of August, which is beyond Sony's expectations for the console. Most recently, the NPD Group announced last week that the PS4 maintained its lead over the Xbox One in the United States during September.