When adjusted for inflation, PlayStation 4 is the cheapest PlayStation console ever released in the US. In Brazil? Not so much.
Today, Sony revealed that
PlayStation 4 will cost a staggering R$3,999 in Brazil when it launches
this November (R$ is the symbol for the Brazilian Real, that country’s
currency). Based on current exchange rates, that’s equivalent to
$1,849.85 (or £1,355.32, or €1,146.65, or ¥180,894.39).
Retail games in Brazil will launch at R$179, which, equivalent to $82.80, doesn’t suffer from a similar cost spike.
PlayStation 3 launched in Brazil in 2010 at R$1,999, or $924.69, so a
high price point isn't unprecedented. But PS4 seems to be bringing
premium cost to a whole new level. Xbox One is launching in Brazil for
$R2,199 – over a thousand US dollars – but still comes in far cheaper
than PS4.
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